Direct Sales Model
Travel, fintech, and MNO sites or apps can generate revenue from eSIM as an ancillary product by implementing a direct sales model for saving customers huge amounts of money compared to traditional data roaming without phycial card needed. This involves offering travelers and users region-specific data plans directly through the site or app, as another smart option for ancillary revenue and retail at a competitive price with a margin based on competitive wholesale prices from eSIM vendors with good coverage, reliable connectivity, and good rates.
Commission-Based Model
Some businesses prefer to start with a commission-based model initially because they are not familiar with pricing and only want a simple integration. In this situation, we have eco partners in our system who can assist with creating a customized website or app for launching eSIM capabilities. These partners offer a user-friendly interface and design tailored to your specific brand for your eSIM store.
We handle the payment for each order and provide a monthly commission. If you decide to transition to a more comprehensive integration later on, you can easily do so using our standardized API and SDK. Our partners can also assist with website and app development, or you have the option to use your internal team for the development work. The choice is yours.
Cross-sell or Upsell Model
For upsell, as a secondary product or a free trial to encourage customers to buy a higher-end product with the benefit of eSIM, as millennials who have a smartphone are very likely to pay more for the convenience of a one-stop experience inside your site or APP.
For crosssale, as a supplementary product included with the main offerings is a great way of increasing customer loyalty which in turn can improve customer lifetime value and retention. Along the journey, using eSIMs in your site or app to check data usage and receive personalized offers via SMS(for free with our API), also giving much comfort for keeping them on the go.
As a marketing cost to lower new user acquisition cost
By incorporating eSIMs into various touchpoints, online travel agencies can offer eSIMs at no or little cost to customers. These eSIMs may only cost around 5 – 10 USD for a single country or regional data plan, significantly lower than the typical expense of acquiring a new user. This strategy consistently contributes to the increase in sales of the primary product and enhances the open rate of the app.
The typical range for the cost of acquiring new users in Financial Services is between $100 and $500. In Telecommunications, the range is from $150 to $300. As for Travel and Hospitality, online travel agencies usually have an average acquisition cost of $15 to $45, while hotels and airlines can experience costs ranging from $50 to $200. (source from customer-acquisition-cost-cac-comprehensive-guide/.)
Subscription Model
By embracing a subscription model, websites or applications can provide users with continuous access to data plans, guaranteeing a reliable stream of revenue and fostering a dedicated customer community.
Companies such as point collection or miles accumulation for loyalty programs, VIP lounges privileges, etc., have the potential to introduce a subscription-based model for eSIM services. This model would involve charging a monthly fee to frequent travelers who require connectivity across various countries or regions. By subscribing to this service, users can stay connected to the program and the brand’s eSIM throughout the year or repurchase at their preferred payment method like miles redemption. The subscription would be set to auto-renew, and customers would have the option to either acquire eSIMs in advance or purchase them as per their preference.
“Utilizing our connectivity orchestration platform with 9 years of experience working with OPPO, vivo, and Honor exclusively for their roaming busines, presenting you an inventory of global eSIMs from multiple MNOs and MVNOs with API-level capabilities for different markets for selection and optimization, so you don’t have to be telco experts or from telco world and you don’t have to individually dealing with carriers from more than 100 countries or regions one by one, rsignificantly reduces both your capital expenditure (Cpex) and operational expenditure (Opex), allowing for a faster market entry through a single connectivity platform for streamlined management.” – From eSIMAccess Operation and Growth Plan Team
Tiered Pricing with both the Wholesale Price Model and the Commission-based Model supported
Based on our wholesale prices of different countries or regions, websites or APPs can cater to the needs of the global market and expand your market by offering different and personalized eSIM data plans for ancillary revenue and customer satisfaction.
We offer a tier pricing policy as your sales grow, you get to mark up your margin and define retail price at competitive rates based on our list price.
As the user grows, the wholesale price might be brought down and the gained user statistics help a lot in digital transformation with proactive customer care pre-trip and constant follow-up during the journey by offering data usage, also user retention based on top-up, to gain more value with the whole lifecycle of an eSIM user customer lifetime value management.
We envision this journey for our partners:
Phase 1 Pilot launch to test the MVP customer journey:
If you are not familiar with the pricing and would just like a light integration while we take the payment and pay back the commission, we would be happy to help as well.
Phase 2 Product and Promotion in steady operation
After partners gain a deeper understanding of the eSIM market and its various segments during their 2-3 month collaboration with eSIMaccess, we can work together to support product promotion and provide technical resources. While partners focus on marketing strategies and attracting users to their site or app, we can transition to a postpaid pay-as-you-go charging model based on user behavior and carrier preferences in each region. Our dedicated operation team will ensure constant data plan selection and optimization to offer competitive rates.
And partners can always define their retail price for a higher margin.
Phase 3 Scale up for hyper-growth
In 3-6 months, we may have successfully built a substantial customer base, which has enabled us to reduce costs in certain regions and better insights on your user behavior to determine the carriers right for your business from our inventory of multiple MNOs and MVNOs for different markets. Now, it is the perfect opportunity for us to expand into new markets and intensify our promotional efforts in our existing markets.
We wish to take part in your eSIM success journey from the implementation, product, and promotion to success.
| See below the Fintech eSIM case studies: Revolut eSIM Western Union eSIM Kuda eSIM nubank eSIM We are launching with multiple Fintech APPs recently and with many more to come… |
☎️ Discuss with us your strategy plan and expected model for setting up your eSIM business.
